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Wake the Food Up
Our client wanted GIF concepts that combined real food with other-worldly artistic styles to showcase their "confidently outlandish" brand essence. I created various concepts for personifying food in an energetic way after receiving a boost of hot sauce.

Every drop of Melinda's brings enough heat and flavor to karate chop your tastebuds into ecstasy. Get hot sauce that packs a punch. #wakethefoodup
Melinda's works way better than your morning coffee. Kick your breakfast up a notch...or ten! #wakethefoodup

Don't eat food that makes you snooze. Melinda's brings flavor that will make you get up and boogie baby! #wakethefoodup
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